In honor of World Wildlife Day on March 3rd, WildAid is launching a series of advertisements highlighting the plight of endangered species, a result of poaching to meet consumer demand for wildlife products such as elephant ivory, rhino horns, shark fin, tiger parts and helmeted hornbill casques.
The advertisements released today feature the five species and ask the public to react against wildlife trade by refusing wildlife products and reporting illegal wildlife crime to authorities.
Like many markets, trade in wildlife and wildlife products is shifting online. TRAFFIC’s monitoring of 31 websites and e-commerce platforms in China between 2012 and 2016 found ivory was the most-advertised wildlife product (60%), while rhino horns and associated products were the second most-traded products (20%).
In the last few years, social media has also played a role in fostering the illegal wildlife trade because of the platform’s popularity and reach. A more recent study in Indonesia, Thailand and Vietnam recorded 2,489 ivory items for sale in 545 posts on social media platforms over the span of just five days in July 2019.
The series of advertisements launched through social media is in response to the increasing market and accessibility of wildlife products on popular platforms.
The campaign was developed based on WildAid’s slogan “When the buying stops, the killing can too,” with an aim to encourage people to REACT against any wildlife trade on their social media channels, putting social pressure on those who are consuming or selling wildlife products.
“WildAid’s campaigns are designed keeping in mind cultural and consumer insights, and the latest trends for maximum impact. As a result, there have been significant drops in prices and consumption of endangered species products, such as ivory, rhino horn and shark fin,” said John Baker, Chief Program Officer at WildAid. “We hope that these ads will continue to help increase unacceptability of trading and posting wildlife products online, as well as offline.”
The series of advertisements will be launched through WildAid’s platforms in the U.S, Hong Kong and Thailand.